![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/84e4d0a3-58cd-4bd3-9233-81a94e721441_rw_1200.png?h=1aaf90fa3e3b8ad9ddd492bfcf4fc2aa)
The largest hop farm east of the Mississippi was already seeing success, but they wanted to shore up their brand foundation before expanding production and partnerships.
Roles: Editorial Director, Writer
MISSION
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/f4646f44-eab6-4a25-84cd-cd2cd1847123_rw_1200.png?h=078e3057f7eada76da48339b06bdaacc)
BRAND VALUES
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/4286dcea-42cf-4d47-903e-c007ac2cc41b_rw_1200.png?h=b0fabb26acb1b152721d62b98cb44b5d)
BRAND VALUES
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/6a226a91-2e95-4fcd-a98c-46a95bf55541_rw_1200.png?h=7758bdc6faba6429b3a8a67db3fa8443)
BRAND VALUES
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/24e06abb-74ad-479a-ae34-bf1a3878538f_rw_1200.png?h=4ac926d082f258daf26388bcdda59d69)
BRAND VALUES
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/23a48be4-7bf3-46fe-bde7-8cb5d40a8add_rw_1200.png?h=a68a4f359842e7f99e58516a9c6d298c)
WE LOVE VERMONT HOPS
![](https://cdn.myportfolio.com/231374d6-42db-4bb2-a64c-cd9cc0903cf4/5562cad1-709a-4424-bd90-642d46acc432_rw_1200.png?h=634ee9b975ce665a455a9d9bbfb5a175)